Case Studies

Proof, not promises

Deep dives into how we've helped real businesses grow. Each story follows the same arc — the challenge, exactly what we did, and the measurable result it delivered.

+212%
Organic traffic
3.4×
Organic revenue
+58%
Conversion rate
E-commerce · SEO + CRO

From page 3 to category leader — 3.4× organic revenue in 7 months

The challenge

NorthPeak had a beautiful store but was invisible on Google. Technical issues, thin category pages and zero content strategy left them stuck on page 3 for every commercial keyword while competitors took the traffic.

What we did

We ran a full technical SEO overhaul, restructured the site architecture, rebuilt category and product pages around search intent, and launched a content engine targeting the entire buyer journey. We layered conversion-rate optimisation on top to squeeze more revenue from the same traffic.

The result

Within seven months NorthPeak ranked in the top three for its highest-value keywords, organic traffic climbed 212%, and revenue from organic search grew 3.4×. Blended ROAS across all channels hit 6.2×.

6.4×
Return on ad spend
-44%
Cost per acquisition
+147%
Qualified demos
SaaS · Google Ads + SEM

Turning a leaking ad account into a 6.4× return machine

The challenge

Vaultly was spending heavily on Google Ads with little to show for it — broad match keywords, no negative lists, and a single generic landing page were burning budget on unqualified clicks.

What we did

We rebuilt the account from scratch: tightly themed ad groups, intent-matched keywords, rigorous negative keyword sculpting, and dedicated landing pages for each core offer. We added full conversion tracking and a testing roadmap to compound gains.

The result

Cost per acquisition fell by 44% while volume grew. Within 90 days Vaultly was seeing a 6.4× return on ad spend and a predictable, scalable pipeline of qualified demos.

£480k
Attributed revenue
4.1×
Blended ROAS
+38%
Repeat purchase rate
D2C · Paid Social

£480k in attributed revenue from a standing start on paid social

The challenge

BrightFold, a new D2C brand, needed to launch and scale fast on Meta with a modest budget and no existing creative library or audience data.

What we did

We built a full-funnel paid social system — thumb-stopping creative produced in-house, a structured testing framework for audiences and hooks, and a retargeting engine to convert warm traffic. Every winning ad was scaled methodically.

The result

In the first two quarters BrightFold generated £480k in attributed revenue at a blended 4.1× ROAS, building a loyal customer base and a creative library that keeps compounding.

Case study figures are representative examples for demonstration. Replace with your own verified client results before launch.

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